Interview: Nic Swan from 1undread





How did the idea for your business come about?

Nic Swan: It’s a band we came up with because we love music

What is the significant difference your business brings to the market?

Nic Swan: We are unlike any other band in Bermuda as we have very different musical sound

How did you decide on the location for your business?

Nic Swan: We move around where we need to be

How important have good employees been to your success?

Nic Swan: Very as it’s us two!

Describe/outline your typical day?

Nic Swan: Work on networking our sound online

What has been your most satisfying moment in business?

Nic Swan: Being loved for what we do by our fans

What has been your most successful form of marketing?

Nic Swan: Our music is already evolving so every album to us is a success

How do you build a successful customer base?

Nic Swan: We make music they want

What kind of culture exists in your organization?

Nic Swan: We are very much more a listening audience


We want to thank Nic Swan for taking the time to answer our questions!

Feel free to contact Nic at



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