Interview: Monica Dunstan, Luxecycle

Monica Dunstan



Monica Dunstan


How did the idea for your business come about?

Monica Dunstan: I’ve always had a passion for art and design. Once I moved away for college I started getting into home decor and interiors a little more since I had my own space. I coupled that with my concern for our environment and Luxecycle was born.

What is the significant difference your business brings to the market?

Monica Dunstan: When updating or creating decor items, I use 80% recycled or re-purposed materials. I may buy new paint or small items to add to the piece but most of what I create and use to create it with comes from trash or tossed items (literally!).

How did you decide on the location for your business?

Monica Dunstan: I currently use social media and Etsy to sell my pieces. I have no physical location aside from having people come to my house where I do my work.

How important have good employees been to your success?

Monica Dunstan: Since I am a business with only one employee (myself) I’d say its very important to have good employees who can balance each other out. My biggest vices are procrastination and indecisiveness, so when I stall on a project there is no one to put a cup of…

What has been your most satisfying moment in business?

Monica Dunstan: The best parts are receiving pictures of my decor creations in customers homes. Seeing how they style the pieces is always fun.

Describe/outline your typical day?

Monica Dunstan: On Monday to Friday, I have to attend my ‘real’ job and pretend to be an adult for 8 hours before I can clock in at Luxecycle. Once I’m home for the evening the fun stuff can start. I normally write out my goals for the week on a Sunday, and tackle proj….

What has been your most successful form of marketing?

Monica Dunstan: Instagram is where I interact with most of my customers. People will send me a direct message or contact me via email to say that they saw something they liked and we go from there.

How do you build a successful customer base?

Monica Dunstan: I believe in personalization and value for money. I try to create products that are 1) Trendy, 2) Functional, and 3) Sustainable (Recycled or Re-purposed). I will remember small details about my customers and always make an attempt to work with them and t…..

What kind of culture exists in your organization?

Monica Dunstan: Since my little business stems from two inner passions I prioritize process over product. Because I find it fulfilling to create, I take my time and enjoy it as I go. If a product is stressing me out I’ll put it down and work on something else until I f….

Excluding yours- what company or business do you admire?

Monica Dunstan: I’m a fan of ESC and Orange Bay. ESC has really expanded their product range to include home decor, and I love the styling and concept behind Orange Bay.

Where you see yourself and your business in 10 years? 20 years?

Monica Dunstan: The ultimate goal would be to have a small boutique shop in which people can come and browse my creations. It would be a laid back environment with a workshop in the back which would be partially open for people to see me work and ask questions.

Describe your business in three words…


We want to thank Monica Dunstan for taking the time to answer our questions! You can contact at



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