Interview: Jamie Lovell, Team Oni Racing Club


Team Oni Racing Club


How did the idea for your business come about?

Jamie Lovell: While studying Aviation and Business Marketing in Michigan, I got involved in automotive designing, customizing and racing. After returning to Bermuda from college I noticed there was little to no avenue for people with similar interests to express themselves. Team ONI Racing Club (TORC) was formed to help locals learn about custom designing vehicles, to share ideas, obtain unique automotive accessories and create an online community were residence can display their creation. We started optimizing new innovations within automotive customizing industry, but now has expanded into other extreme sports

What is the significant difference your business brings to the market?

Jamie Lovell: We specialize in “Optimizing New Innovation” in green energy transportation, vehicle designing and extreme sport products

How did you decide on the location for your business?

Jamie Lovell: We are an online business

How important have good employees been to your success?

Jamie Lovell: No one can do it alone, so without a good team success isn’t possible

Describe/outline your typical day?

Jamie Lovell: Corresponding with manufactures,negotiating with customers sponsors, and possible vendors, customizing vehicles, creating marketing promotions and advertisements

What has been your most satisfying moment in business?

Jamie Lovell: Receiving our first custom designed branded product

What has been your most successful form of marketing?

Jamie Lovell: Creating special events that are based around our products, which targets our members interests and aligns with established corporate brands

How do you build a successful customer base?

Jamie Lovell: By aligning our product with similar interests of our target demographic, keeping customers informed of new developments the company is undertaking and having great communication.

What kind of culture exists in your organization?

Jamie Lovell: Fun and exciting

Excluding yours- what company or business do you admire?

Jamie Lovell: Tesla

Where you see yourself and your business in 10 years? 20 years?

Jamie Lovell: The leader in electric vehicle transportation in Bermuda, to be selling TORC branded products worldwide, hosting TORC special events in many different countries and an inspiration to Bermuda next generation.

Describe your business in three words…

Jamie Lovell: Big Boy Toys

We want to thank Jamie Lovell for taking the time to answer our questions! You can contact at



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