How did the idea for your business come about?
Cheryl Kerr: I am a chef and love providing quality service to my clients and there was a definite void to be filled the vegetarian market.
What is the significant difference your business brings to the market?
Cheryl Kerr: We specialize in Vegetarian/Vegan cuisine.
How did you decide on the location for your business?
Cheryl Kerr: There was available space alongside a health food store. In addition, our catering division goes where you are.
How important have good employees been to your success?
Cheryl Kerr: Extremely important as we are customer service oriented.
Describe/outline your typical day?
Cheryl Kerr: Creating and cooking delicious healthy recipes. Greeting and meeting our regular and new customers at the cafe. Seeing their delight as they taste new vegetarian menu items or are happy getting their “usual” satisfying breakfast or lunch.
What has been your most satisfying moment in business?
Cheryl Kerr: My satisfaction comes nightly, going home exhausted but ecstatic at the opportunity to feed and satisfy hungry clients who also want to be healthy.
What has been your most successful form of marketing?
Cheryl Kerr: Social media
How do you build a successful customer base?
Cheryl Kerr: Friendly customer service/Delicious quality food
What kind of culture exists in your organization?
Cheryl Kerr: Informal – friendly – family
Excluding yours- what company or business do you admire?
Cheryl Kerr: Golden Corral
Where you see yourself and your business in 10 years? 20 years?
Cheryl Kerr: 10 years – a household name. 20 years – a legacy
Describe your business in three words…
Cheryl Kerr: Vegetarian done right
We want to thank Cheryl Kerr for taking the time to answer our questions! You can contact at [email protected]
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