Bermuda wins praise for Purple Tuesday engagement as businesses take part

Increased special-needs parking and mauve-hued menu items are among the special offers today as Bermuda embraces its first Purple Tuesday, a global campaign to improve customer service for the disabled.


UK-based Purple, which founded the international day of recognition, praised Bermuda for commitment to Purple Tuesday. “We applaud Bermuda for setting National Tourism Plan goals around an improved visitor experience for travellers with disabilities,” said Purple CEO Mike Adams, OBE, in a new video. “By enhancing the travel experience for this audience, your island is well positioned to win its share of a multi-trillion dollar consumer market.


“Equally as important,” Adams noted, “you will improve the customer experience for disabled people and their families living in your community every day.”


The Bermuda Tourism Authority (BTA) and its Accessibility Working Group are challenging customer-facing businesses to commit to sensitivity training in honour of Purple Tuesday. Training sessions will take place in January, an action item of the National Tourism Plan. Stakeholders already registered to show commitment to better serve disabled consumers include:


  • Ambiance Bermuda
  • Benedict Associates
  • Bermuda Connections
  • City of Hamilton
  • Dolphin Quest
  • Grotto Bay Beach Resort
  • Hamilton Princess Hotel & Beach Club
  • Lifestyles Co. Ltd.
  • Utopia Eatery
  • Department of Workforce Development


Online registration is still available for sign-ups through the end of the week. It’s also possible to sign up in person today on Nellie’s Walk, Church Street, outside Hamilton City Hall, between 11:30 am and 2:30 pm. In addition to the BTA booth there, some organisations, including the Department of Workforce Development, will wear purple to show support. Others are providing special promotions:


Organisation Purple Tuesday Special Offer Location

City of Hamilton

20+ additional disabled parking spaces throughout Hamilton in the main shopping districts of Front, Reid and Court Streets Front, Reid & Court Streets in Hamilton


Dolphin Quest

The Special Encounter experience is customised to special needs and offered at a reduced rate for the disabled guest and family/companions. Offered year-round.  

The Keep,



Utopia Eatery

Special menu items: Purple Passion Sangria ($3 per glass with an entrée) and Purple Shredded Chicken Salad 17 Front Street, Hamilton


“It’s so heartening to see the level of engagement from our local community around this first celebration of Purple Tuesday,” said Glenn Jones, BTA’s Chief Experience Development Officer. “We invite other retailers, restaurants, hotels and other tourism stakeholders to join us in marking this milestone, registering for the special training sessions, and working with us to empower people of all abilities in our community.”



About Purple Tuesday

Purple Tuesday 2019 is an international call to action focused on changing the customer experience for disabled people. It calls on organisations from all sectors and sizes to take decisive practical actions to meet the needs of disabled customers. Purple Tuesday is part of Purple’s vision for organisations to see disability as an opportunity—both in terms of existing and potential employees and customers—and to be part of addressing inequality that exists for disabled people through increasing accessibility of everything they do.


PHOTO CAPTION: Chef Yogi at Bermuda’s Utopia Eatery displays a Purple Shredded Chicken Salad menu special to honour today’s global campaign for accessibility

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